Tikiboo appoints promote PR to raise brand profile

Funky fitness and activewear brand Tikiboo, has appointed specialist sports and fitness communications agency Promote PR, to raise brand profile and drive consumer awareness.

The British-born brand was created in 2014 by husband and wife team Faye and Daniel Jobbins. Tikiboo was born out of Faye’s frustration at never being able to find fashionable, fun and exciting gym wear that reflected her energy and passion for working out. Using her fitness instructor background and her husband’s creative expertise, Tikiboo quickly developed a legion of dedicated fans who love the brand’s unrivalled patterns and colourful designs that ensure that the wearer stands out from the crowd.

Promote’s remit of support will encompass media relations, influencer engagement and content creation for both new product launches and the brand’s core range.

Faye Jobbins, co-founder and CEO of Tikiboo, said: “We’re at a pivotal time in our brands development as we rapidly grow Tikiboo from a small online retail business to a mainstream athleisure brand with products for everyone who works out. It’s important that we surround ourselves with the right people to help us achieve our ambitions. Promote have been consistently delivering fantastic work over the last two decades and we were impressed by their passion as well as their sector expertise and contacts. It quickly became clear that Promote was the perfect agency to drive our brand profile.”

Nasima Hussain, managing director at Promote PR, added: “Faye and Daniel have quickly established a fantastic brand with a strong following and as an agency, we are excited to come onboard and help move things to the next level. Tikiboo have such a wide array of prints and colours, there is something that will appeal to everyone. By the end of the year everyone will be working out in Tikiboos!”

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