Timberland has acquired SmartWool’s brand distribution rights in the UK and Eire from Edinburgh-based outdoor distributor Anatom. Under the agreement, Timberland will assume the rights to SmartWool product distribution in the UK and Eire from January 1, 2008.
“The partnership with Anatom was a great foundation for the future of the SmartWool brand,” says Lindsey Hayes, VP worldwide sales of Timberland’s Outdoor Group. “By transferring the distribution of SmartWool in-house it provides us with many opportunities. We intend to offer the same strong service that dealers have come to expect for SmartWool products.”
A wholly-owned subsidiary of The Timberland Company, SmartWool Corporation is a manufacturer of wool-based apparel, socks and accessories. Anatom has distributed the brand on an exclusive basis in the UK for six years.
