Total Fitness appoints new corporate development director

Total Fitness has appointed Tom Rayner as Corporate Development Director, where he will be overseeing the corporate strategy of the leading health club business and its 15 clubs in the North of England and Wales.

Tom has taken up the newly-created role to lead on the delivery of strategic initiatives within the business – with a focus on helping to develop the organisation’s post-pandemic corporate strategy.

Joining Total Fitness in 2017 in the role of Financial Controller, Tom was rapidly promoted to Head of Finance in 2018, where he headed up a team of seven, overseeing the day-to-day running of the business’ finances.

Since joining the business, Tom has worked closely alongside the Board to assist with implementing the financial aspects of the people-led business turnaround and reviving the mid-market health club.

His previous experience includes a proven track record in turnaround strategies and corporate restructuring, having spent seven years in senior financial positions at EY.

Following his recent promotion to Corporate Development Director, Tom will be working closely with Total Fitness CEO, Sophie Lawler, on the future business strategy, as well as liaising with key stakeholders to the business.

Sophie Lawler is recognised as a leading figure within the fitness industry and has recently been appointed to the UKactive Membership Council, allowing her to share her crucial insights and experience in the industry to help steer the decisions of UKactive.

Tom Rayner comments on his appointment; “Total Fitness has had to evolve as a business over the last two years given the situation that the UK fitness industry has faced – but I’m grateful for the opportunity to lead the organisation’s corporate strategy as we adapt to a new post-covid world.

“Total Fitness has an exciting year of growth ahead as we are currently working on bringing to life a new conceptual model designed with members in mind, and I’m looking forward to supporting on this growth in my new role.”

Total Fitness is the leading mid-market health club in the north and provides more ways to get fit, stay in shape, and provide more support to keep members focused. With 15 health clubs across the North of England and Wales, Total Fitness provides a full-service fitness offering; guided by knowledgeable and supportive fitness teams, the brand works hard to meet the individual needs of its members.

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