Tough Mudder and Spartan appoint Keep Communications

Global event brands, Tough Mudder and Spartan, have appointed Keep Communications as their PR and Communications Agency for the UK. The agreement will see Keep Communications extend their partnership with the adventure brands, handling all PR and comms for the UK market, including 14 nationwide events this year which welcome thousands of participants.

Keep Communications has been working to drive awareness of the events amongst new and existing audiences to increase ticket sales and credibility, whilst handling the trade and commercial partnership announcements for the global brands.

Since launching in 2019, Keep Communications has been providing PR and comms across the sport, fitness and wellbeing space. The agency has a no-nonsense approach to delivering strong communication strategies which carry the right message to the right people.

Director of Keep Communications, Matt Williams, said: “Tough Mudder and Spartan emulate exactly what we’re about at Keep Comms – pushing boundaries, building communities and seeing what’s possible. We have loved building the brand with Matt Brooke and the team for a number of years and are delighted to keep working with them during the 2022 season.”

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