Tough Mudder announce two-year deal with Emerge Sports Drink

Tough Mudder, the iconic obstacle course brand has joined forces with Emerge isotonic sports drinks for 2023 and 2024 as the official on-course hydration drink of the UK.

The two year partnership will entail on-site activations at the Tough Mudder Event Village with opportunities to engage in Emerge product sampling, content opportunities with influencers and the opportunity to participate in the challenging Tough Mudder weekends.

Along with being the on-course hydration partner, Emerge will be the main sponsor of the Everest obstacle, the iconic, and all-time favourite on the course. Relying on teamwork while you ascend this obstacle, there will be plenty of helping hands at the Emerge Everest obstacle to help get you to the summit.

Managing Director of Tough Mudder Europe, Matt Brooke said: “We’re extremely excited to have partnered with Emerge for 2023 and 2024. They’re a fantastic brand that not only shares our passion for bravery, health and fitness, but to also help us in boosting the experience of every participant on the Tough Mudder course ready to join the celebrations afterwards! We look forward to seeing our Tough Mudders with Emerge on the course in the new year!”

Nelly Edwards, Commercial Manager of Emerge said: “We are delighted to be part of the Tough Mudder family who equally understands the passion we have for coming together to push our limits! We can’t wait to motivate people on the course throughout the 2023 season with our sports drinks, see you at the startline!”

Tough Mudder was a natural partnership for Emerge to link to its sport roots and active target audience. As an event that welcomes people of all ages, sizes and fitness levels with open arms, Tough Mudder is designed to challenge everyone’s mental and physical toughness.

Tough Mudder has 25 unique on-course obstacle challenges and an estimated upwards of 100K participants in 2023. The obstacle course racing brand has scheduled ten epic events across the UK for the new year.

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