Conducted throughout the off-season, the project aims to collect over 5,000 responses to provide an authoritative report into Britain’s active triathlete population and underpin the sport’s continued commercial growth.
To incentivise responses, the industry has clubbed together to create a pool of prizes that can be won by respondents.
With over 80 individual prizes, the prize pot is currently valued at £6,000.
Wetsuits, swim lessons, event/show entries, signed memorabilia and magazine subscriptions are all up for grabs in a long list, which can be viewed at http://tinyurl.com/oq58xlz.
The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors and media, will be working in conjunction with the sport’s governing body, the British Triathlon Federation, to pool data.
The study will provide a detailed insight into participation, expenditure, demographic data and segmentation.
To participate in the research and be in with a chance to win one of the fantastic prizes visit: https://www.research.net/s/UK_multisport_survey_2014