Under Armour to open flagship store in Amsterdam

Under Armour has announced it will open a flagship store in Amsterdam.

The innovative new store will be located in Amsterdam, on Kalverstraat, the city’s leading retail destination. The Brand House will focus on Under Armour’s cutting-edge products and design, and will showcase the brand’s commitment to offering customers a superior shopping experience.

The store will feature men’s, women’s and kid’s apparel, footwear and accessories across multiple categories, including training, running, golf and football. Staffed with highly-trained product experts to ensure that all customers receive guidance and recommendations tailored to their unique training needs, the Brand House will be Europe’s premiere Under Armour retail destination to shop a full line of Under Armour products that make athletes look, feel and perform at their best.

The new Under Armour Brand House is located in a prime retail location, with nearly 1,000 square metres of interactive retail space, the Brand House will deliver a fully immersive brand experience and will tell the brand story through digital displays that inform and inspire.

Chris Bate, managing director Europe, said: “Opening our first Flagship store in Europe is a milestone moment for Under Armour. The store will not only be based in the same city as the brand’s European headquarters, but it will also be located in its busiest retail area and will offer our customers an elevated shopping experience as we continue on our mission to make all athletes better.”

Further details about the official Brand House opening date will be announced towards the end of 2017.

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