Up & Running enters The City with a brand-new store at the heart of Fleet Street

Up & Running will be throwing open the doors of its new flagship store in Fleet Street, London, during on April 3.

The former Jones The Bootmakers store has been transformed into a mecca for runners with leading running brands being offered the spotlight at this city centre store.

While Up & Running has been around for over a quarter of a century the company is keen to stay true to its Yorkshire roots and will be offering the best customer service, the best choice of products and the same enthusiasm for all runners.

Digital gait analysis will be offered with every shoe fitting to make sure you’re training in the right shoes and a specialist bra fitting expert will be in store. Products from the best running brands such as ON, Asics, Brooks, Saucony and Mizuno will be filling the shelves, and a wide range of technical running clothing as well as electronics and accessories will be available.

Store manager, George Russell, who has transferred from the company’s Nottingham branch to take up the manager’s post, said: “In this exciting new location in the beating heart of our country’s capital we hope to bring the warmth of our Yorkshire heritage and combine it with an exciting city edge.

“Look out for events and runs around a city that never sleeps, and count on our passionate team for running advice and chat. Fleet Street may not have a demon barber any more, but it does now have a razor-sharp shop with cutting edge running essentials.”

Voted the best national running retailer for two years running, Up & Running is excited to be increasing its footprint in the capital and will soon be starting its own Social Run Group, leading runners of all abilities on 5k group runs and helping to strengthen the local running community.

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