Leading UK outdoor brand Vango is launching its all-new augmented reality technology, Vango ViewAR, in what is the biggest digital innovation in the brand’s 57-year history.
Vango ViewAR, which is an industry-first, provides Vango customers with a full-size, 3D augmented reality view of tents and awnings upon scanning a QR code. For the first time, customers can view, measure and compare different caravan, motorhome or drive away awnings and tents to scale in real space quickly and easily. This will allow customers to check if a new awning will fit their caravan or vehicle or if a new tent is big enough for the whole family in just a few short clicks.
The innovative technology allows retailers to maximise space in-store by allocating one space to show multiple products, while additionally allowing awning users the ability to size up an awning against their vehicle or caravan, providing real-life accuracy regarding an awning’s suitability.
Vango’s Marketing Director, Robert Birrell, said: “Vango ViewAR is a landmark moment in the history of Vango, and once again further reinforces our position at the forefront of outdoor innovation. Marked as an industry first in the outdoor recreation space, it is set to revolutionise the way consumers and retailers view and inspect tents and awnings, opening countless options that simply wouldn’t have been possible previously. It will allow consumers to find the perfect tent or awning, while simultaneously allowing retailers to both maximise their physical capacity in store whilst creating a truly memorable consumer experience.”
The revolutionary technology is provided by London Dynamics and has been launched for the brand’s new Sentinel range of family tents, in addition to driveaway, caravan and motorhome awnings. The technology will be expanded to include Vango’s trekking tents and adventure tents later this year (2023).
The development is a further addition to Vango’s illustrious history of pioneering innovation, following on from the introduction of the brand’s AirBeam technology in 2011, which allows the effortless pitching of tents, and the recent introduction of AirBeam S.I Pro, which enables tents and awnings to be seamlessly and quickly erected from a single point of inflation.
The launch is part of Vango’s ongoing sustainability mission, and further reiterates the brand’s ever-increasing green credentials. Vango ViewAR helps to reduce carbon footprints by removing the need to travel to a store to view outdoor gear and reducing the amount of space required by retailers to demonstrate one of the largest product ranges in the camping, caravan and outdoor living industry.
