Velorution is opening its fifth London store.
The new premium urban lifestyle cycling store will be situated at at 325 King’s Road and specialises in urban, electric and folding bikes with stylish apparel and accessories.
Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering of the latest in electric, urban and folding bikes to the King’s Road, also with a great range for children, at affordable prices.
Conrad Lewis, Managing Director of Velorution, said: “At Velorution, our focus is on forward-thinking, innovative products and we aim to be the preferred destination of the urban cyclist. Our products hold an impressive history in winning design and innovation awards from the industry. The Chelsea catchment has been a target location for us and having the opportunity to launch our range on the iconic King’s Road was one we could not miss.”