Filippo Pozzato has joined forces with Carvico to be the face of its new Vita fabric, with Lycra Sport.
After its success in the Swimwear sector, Carvico, a world leader in the development and production of latest-generation non-run stretch fabrics, has drawn on its product innovation skills to introduce Vita fabric, with Lycra Sport, for the cycling sector.
The collaboration between Pozzato, Carvico and Lycra, together with the results achieved by the Vita fabric, were presented for the first time during Eurobike, one of the most important date in the bike business.
Eurobike began today and runs until September 4 in Friedrichshafen.
Pozzato, who races for Wilier Triestina – Southeast team, will feature in the new Strong like Me project, dedicated to the Vita fabrics launch in cycling.
Former winner of the Milan – Sanremo race and recently bronze medallist in the Italian National Championships, Pozzato agreed to test prototype garments made using Carvico’s bestselling fabric during his training sessions.
The aim was to subject the fabric to an exclusive live trial and obtain the approval of a professional international cyclist.
Pozzato said: “Every detail, every gesture, every piece of equipment and material is crucial.
“I couldn’t do what I do without that kind of attention to detail.
“People like me, who are always seeking to improve their results, know it’s important to be able to rely on clothing that boosts performance.
“I’m always on the lookout for something new, and that’s why I’ve decided to test the new Vita fabric for myself.
“I know Carvico and the Lycra Sport brand and two important companies like these can only be a guarantee of quality and innovation.”
Vita with Lycra Sport enables fabrics to provide outstanding compression performance.
Its ability to contain muscle movement means it can help athletes limit the amount of energy they waste, leading to improved performance.
Stefano Eretti, Carvico Group CEO, said: “Only by exposing our fabrics to real-life fatigue, sweat and wear and tear – all part of a competitor’s everyday experience – can we develop truly effective, high-performance solutions.
“We’re honoured and pleased that such a high-calibre sportsperson as Filippo Pozzato has chosen to work with us.
“This kind of confirmation only goes to show that together with our long-standing partner the Lycra brand, we are working in the right direction to introduce cutting edge materials.”
