Wahoo Fitness appoints Fusion Media as its PR agency

US-based tech-fitness company Wahoo Fitness has appointed Fusion Media to handle their PR brief in the UK.

Wahoo has created an ecosystem of sensors and devices for runners, cyclists and fitness enthusiasts. They are dedicated not only to capturing and measuring workout data, but also to helping people understand what it means and helping customers, known as Wahooligans, achieve better results.

Founded in Atlanta in 2010, Wahoo’s smart trainers, bike computers and heart rate monitors have quickly established them as a major force in the industry. High profile partnerships with the likes of Team Sky and two-time Ironman world champion Jan Frodeno illustrate the trusted stature of the brand.

Founded in 2008, London-based Fusion Media is the PR and Digital Agency for endurance sport. Their portfolio of clients includes brands such as Strava, where they work as the social network’s European PR agency, Red Bull, Evans Cycles, Shimano, Telegraph Events, Ribble Cycles, Royal Dutch Gazelle and Madison.

The agency will handle Wahoo’s PR brief, tasked with increasing awareness of their key products in specialist and national media, as well as launching new products to press.

Colin Eustace, general manager – EMEA at Wahoo, said: “We focus on enhancing the user experience through leading-edge technology but as a young challenger brand Wahoo wanted to reach a new, broader engaged audience while at the same time grow our community. By activating partnerships, influencers and through relationships with specialist and national media, the team at Fusion have demonstrated that they can talk authentically to passionate, knowledgeable cyclists and endurance athletes across the UK.”

Adam Tranter, founder and director at Fusion Media, said: “Wahoo is a brand we’ve long admired and are really pleased to be joining forces at this exciting time. Like them, we want to be disruptive in this space and are excited to challenge and exceed what the market expects of smart and wearable fitness tech. We’re excited to be working with Wahoo to increase their awareness and market share, especially amongst cyclists, runners and triathletes.”

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