Wahoo unveiled as main sponsor of OVO Energy Tour of Britain Points Jersey

Wahoo, the leader in connected fitness devices, have today been unveiled as the Official Points Jersey partner of the OVO Energy Tour of Britain.

This announcement, which sees Wahoo’s relationship with Britain’s leading professional cycle race extended from their association as Official Training and Cycle Computer Partner, comes less than three weeks away from the 15th edition of the modern Tour (September 2-9).

The Wahoo Points Jersey has an incredibly prestigious roll of honour, with previous winners including Mark Cavendish (2006 and 2007), reigning Tour de France champion Geraint Thomas (2011), and Team Sky rider Michał Kwiatkowski (2014).

Today’s announcement adds another layer to Wahoo’s already impressive portfolio of cycling partnerships which includes Team Sky, Team KATUSHA ALPECIN, BORA-hansgrohe and Canyon//SRAM Racing.

Chip Hawkins, CEO and Founder of Wahoo Fitness, said: “We are thrilled to announce that Wahoo will be the Official Points Jersey partner of the 2018 OVO Energy Tour of Britain. As a Company who understands the attention to detail required to win at the highest level, we’re proud to extend our support of professional road racing. Also acting as the race’s Official Training and Cycle Computer Partner we look forward to providing fans with an insight into rider data from partner teams through TV and digital coverage.”

Heath Harvey, SweetSpot CEO, added: “We are really excited to be working with Wahoo, whose innovation and commitment to performance have seen them quickly establish themselves as a key player within the cycling market. This year’s OVO Energy Tour of Britain Points Jersey competition promises to be a thrilling battle and one which we’re confident won’t disappoint.”

Last year’s OVO Energy Tour of Britain Points Jersey was won by Alexander Kristoff, ahead of Fernando Gaviria – both stage winners in the 2018 Tour de France – and a similarly thrilling battle is on the cards once the race begins in Carmarthenshire.

The 2018 OVO Energy Tour of Britain features 20 teams, 13 of whom competed in this year’s Tour de France. Former stage winners Alex Dowsett and Marcel Kittel (Team KATUSHA ALPECIN) were the first world-class stars to be announced for this year’s race, with further announcements to be revealed ahead of publication of the race’s provisional start list on August 24.

For the second year running, each stage of the race will be shown live and in full on ITV4. Presenter Matt Barbet will be joined former pro rider Yanto Barker and Rebecca Charlton, with Marty MacDonald and Rob Hayles providing the commentary. Eurosport will also air daily live coverage.

The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep.

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