West Ham United has announced an agreement with Topps to become an Official Licensing Partner.
Through this new multi-year partnership, Topps will bring to life an exciting offering of trading cards and stickers for West Ham United fans to collect, trade and play with.
The partnership builds upon the existing licensing agreement that has seen West Ham United’s players feature as part of Topps’ UEFA Club Competitions trading card collections, including in the 2022/23 season when the Hammers won the UEFA Europa Conference League, claiming their first European silverware since 1965.
Founded in 1938, The Topps Company is part of Fanatics Collectibles, a next-gen physical and digital trading cards company which was launched in 2021 and is a subsidiary of Fanatics, a global digital sports platform.
Through Fanatics Collectibles, Topps entertains and delights consumers with a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker & album collections, memorabilia and experiential events.
Mark Catlin, General Manager, Topps International, said: “Topps is delighted to be partnering with West Ham United, one of Europe’s most iconic clubs. Our shared commitment to excellence and innovation makes this partnership a perfect fit and we look forward to bringing exciting products and experiences to West Ham United’s loyal fanbase as it continues its impressive international growth.”
Nathan Thompson, Chief Commercial Officer said: “At West Ham United, we pride ourselves on aligning with best-in-class brands to bring engaging activations and products to our global audience.
“We are therefore thrilled to partner with Topps, a company that has long been treasured by sports fans and collectors around the world, and we look forward to working with them moving forwards.”
Topps’ brand new West Ham United Wildcard game is available now on the West Ham Online Store.