Wiggle.com has partnered with Strava, the social network for athletes, to get runners of all levels to run their best mile in June.
As part of the collaboration there are over 100 pairs of running shoes, provided by Wiggle, up for grabs. Any runner who uploads a run at least one mile in distance and tags #MyMile in their activity title on Strava has the chance to win running shoes from Wiggle for themselves and up to ten of their Strava followers.
Britain has a rich history in running the mile ever since Sir Roger Bannister flew around Iffey Road running track in under four minutes for the first time in 1954. Steve Cram the former world record holder for the mile distance still holds the European record of 3:46.32.
Coveted in the US, the mile has become the forgotten distance in the U.K. in recent times, overshadowed by British success from the likes of Mo Farah and in popular distances from 5km parkrun events to marathons.
Now, Wiggle aims to help encourage a renaissance in this distance, one that still deserves its space. The mile is an inclusive distance that all ages and abilities can participate in yet it also provides a stern test of speed and endurance for even the hardiest runners.
Lace up the running shoes this month, accept the challenge to break your mile personal best and you could be bringing home a brand-new pair of trainers.
The initiative will run until June 30. More information on the Strava Mile can be found at the website.
