Wiggle hires Brandnation for UK PR push

Brandnation will be fulfilling a comprehensive brief, which includes managing Wiggle’s UK press office for trade, specialist and consumer media across both men’s and women’s sectors.

The remit also includes a focus on Wiggle’s in-house brands DHB, Verenti, LifeLine, Eastway and Wiggle Nutrition, as well as PR activation of the company’s #goodstuff Christmas marketing campaign and promotion of its Christmas customer service offering.

“Wiggle is a fast growing, ambitious company that is careful to stay true to its founding values as it expands,” Mary Killingworth, Brandnation’s managing director, says.

“This is a major win for the Brandnation sport team and is a great fit in terms of our team strengths and extensive experience in the cycling, running and swimming markets.”

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