Currently in Portsmouth, the 150-mile move will be completed by October, according to the online cycle and tri-sports retailer.
Wiggle’s headquarters and bike business will remain on the south coast.
Two years in the planning, the new site adds 323,000 sq ft of distribution space – three times the size of Wiggle’s current warehouse facility.
Situated two miles from the M6 and six miles from the M5, the warehouse boasts 95 lorry parking spaces and 32 loading bays.
Nick Pink, operations director at Wiggle, says: “Over the last three to four years we have seen 15-20 per cent growth and we are investing in this site to support that level of growth in the future.
“We are here for the long term.”
