Wilson Sporting Goods Co. has announced its official sponsorship of the Milano Premier Padel P1 that will take place at the Allianz Cloud Arena.
The sponsorship will include Wilson as an Official Equipment Partner, which further reaffirms the brand’s commitment to the growth of the sport.
“This event highlights the growth padel in Italy and all around the world. Our thanks go to the sponsors and Institutions who support the project and to the fans who will attend the Allianz Cloud for the second edition of the event. A very special mention for Wilson Sporting Goods Co. who, as Official Equipment Partner, believed once again in this event from the first moment and will join us to deliver unforgettable Milano Premier Padel P1,” said Marco Gamberale the Head of Sponsorship of the event.
Wilson will also take the opportunity to showcase their newest shoes, the Bela Tour, in the feet of the legend Fernando Belasteguín “Bela” who will be playing the tournament with them. The Bela Tour is the newest footwear in the market to provide free movement with grip and stability at the same time. Designed and tested by Bela, the Bela Tour is perfect for the advanced padel players looking to bring their game to the next level.
Upgrades in technology with a sustainable toolbox, including a 360° padel specific outsole, make these shoes even more comfortable and stable while sprinting and turning on the padel court. All without affecting the high-performance movement with explosive agility.
“We are very excited to be able to present our latest Padel shoe collection in Milan to celebrate our collaboration with Premier Padel,” said Ignacio Cabrera, Global Business Director of Wilson Padel. “Our goal at Wilson is to continue promoting the growth of Padel while expanding the player community and improving the fan experience, our sponsorship of this tournament, as well as our collaboration with Bela, confirms our dedication and enthusiasm for working towards this goal.”
The Milano Premier Padel Milan P1 will be played from Dec. 4 – 10 and will bring together the best players worldwide, including leading female players who will join the top-ranked male players for this second edition of the tournament. The Milano Premier Padel P1 will be the last Premier Padel tournament to be played rounding out a series of tournaments held in Qatar, Rome, Madrid, Argentina and Paris and played in emblematic venues such as Roland-Garros in Paris and the Foro Italico in Rome.
