Premier League club Wolves have unveiled their highly anticipated away kit for the 2024/25 season, as a powerful fusion of innovation which captures the unwavering spirit of the club.
Created with performance in mind, the Wolves new away kit embodies SUDU’s ethos of always moving forward and never standing still with designs that epitomise speed, velocity and tempo. Geometric lines map the player’s body, enhancing the sense of motion and invincibility, while the away kit boasts a range of broader cutting-edge features, including:
- Menacing Motifs: Drawing inspiration from the psychological impact of menace and intimidation, the kit incorporates subtle wolf head motifs to evoke the unifying strength of the pack.
- Dynamic Gradients: Eye-catching gradients further enhance the sense of speed.
- Geometric Patterns: A bold use of geometry symbolises the team’s strategic prowess.
The new away kit is a testament to Wolves and SUDU’s commitment to performance-driven innovation.
Applying the principles of enclothed cognition, which posits that clothing can positively influence the wearer’s psychological state and performance, SUDU has crafted the new away kit with the Wolves playing squad’s needs, preferences and feedback at its core.
Beyond aesthetics, the kit’s foundation lies in a bespoke, sweat-wicking fabric engineered exclusively for Wolves. This innovative knit delivers exceptional performance without restrictions, empowering players to move with freedom and perform at their peak.
A nod to heritage and identity, the iconic old gold is featured as a striking accent throughout the all-black kit. This pays homage to the club’s rich history whilst complementing the modern design. Dominating the chest, the central Wolves club crest occupies a position of prominence, underscoring the club’s primacy.
Off home ground, this kit becomes Wolves’ armour, symbolising their relentless drive and reinforcing their dedication to the wolfpack spirit.
The highly anticipated kit launches today – Friday 2nd August. Pro, Replica, Women’s and Junior kits are available for purchase directly at shop.wolves.co.uk.
Pricing Information
- Replica adult away shirt | £58
- Pro adult away shirt | £80 (pre-order)
- Women’s away shirt | £58
- Junior away shirt | £45
- Adult long sleeve away shirt | £70
- Junior long sleeve away shirt | £55
- Baby away kit | £40
- Infant away kit | £44
