Women’s football official WSL kit brand Foudys secures Fearless Adventures investment

A venture capital firm focused on supporting direct to consumer (DTC) entrepreneurs, Fearless Adventures, has invested a significant six figure sum in Manchester-based women’s football e-commerce business, Foudys.

The company specialises in official women’s football merchandise. It prints official, authentic club football jerseys and fan apparel for Women’s Football League (WSL) teams including Manchester United, Arsenal and Chelsea, as well as the Champions League. Foudys has the WSL printing rights for the UK and Europe and has recently signed deals with Nike and Puma.
Wilmslow-based Fearless Adventures will inject cash, support fulfilment and provide growth marketing expertise to help scale Foudys internationally, to tap the women’s sports apparel opportunity. That market is now valued at $26.8bn and continues to grow.

Helen Hardy, founder of Foudys, said: “I’m so excited to work with Fearless Adventures. They’re entrepreneurs who have been on fast growth journeys, and their experience and expertise are hugely valuable. For me, this journey is about so much more than launching a successful e-commerce business, it’s about growing women’s football by increasing brand awareness and spotlighting products that focus solely on the women’s game. Unlike other investors, the Fearless Adventures team understands my motivations offering a tailored approach that will help take Foudys to the next level.”

Rachel McDonald, Managing Director, Fearless Adventures, added: “We are looking forward to supporting Helen and Foudys on its growth mission. We truly believe that Foudys will be the standout disruptor in women’s football with customers searching for something other than the male-centric retail platforms.”

Founded in October 2021 by a trio of the country’s brightest young entrepreneurs, David Newns, Dominic McGregor and Charlie Yates, Fearless Adventures uniquely offers each partner entrepreneur a platform of support to help their business scale.

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