X-Bionic announces new Northern Agent

X-Bionic announces new Northern Agent

Edd Hames has been appointed as X-Bionic’s new Northern Agent.

Edd, from Overton Sales, worked until recently for Grangers International as Outdoor Sales Director, and has many years experience of sales, product management and development – having worked previously for Skins, Under Armour and Fox Racing.

He will be dealing with all current X-Bionic dealers, as well as welcoming on-board new retailers looking to sell a product that stands out as delivering a premium point of difference.

“X-Bionic is so much more than a leading sock brand,” explains Edd. “My focus will be to explain the science behind the brand to those Northern retailers who want performance apparel that is proven to deliver real results – both for the wearer and the retailer.”

Dave Hemming, UK Country Manager for X-Bionic said, “Edd is the perfect choice – he’s got a highly technical sales background partnered with a great knowledge of the both the northern territory and the sports market.”

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