The brand is to be the official sports equipment supplier to the UK’s first badminton league, which launched on October 6.
With new rules and quicker game play, the NBL features some of the sports top players, including Commonwealth Games gold medal winners Chris and Gabby Adcock.
“We have an ambitious commercial programme to support the NBL and I am delighted to announce Yonex as the first commercial partner,” Adrian Christy, chief executive of Badminton England, says.
“Badminton England has worked with Yonex for more than 30 years and their continued support of the sport in this country is fantastic.”
The NBL consists of teams from Birmingham, Derby, Loughborough, Milton Keynes, Nottingham and Surrey, who will play against each other once in a mixture of home and away matches.