Yorkshire gears up for UK’s most interactive cycle show

Organisers of Yorkshire’s first major cycle expo have promised a feast of entertainment in October.

From an adrenaline-fuelled road bike rampage, which sees five times British and European trails champion Danny Butler put a road bike through its paces in a series of freestyle tricks, to BMX championships and a number of test tracks and demo zones, Cycle Expo Yorkshire promises to be a mass celebration of cycling.

Following another stunning Tour de Yorkshire in May, Cycle Expo Yorkshire will take place at Harrogate’s Yorkshire Event Centre from October 12-14, adding to the county’s unrivalled repertoire of international grade cycle events.

Backed by some of the biggest names in cycling, from Olympian and four-times winner of the British National Road Race Championships Lizzie Deignan, to BMX champion Matti Hemmings and reigning UCI Elite World Champion Jack Carthy, Cycle Expo Yorkshire will also feature a range of exhibitors showcasing the best in cycling equipment, tours and bikes. Exhibitors include Zyro Fisher, Canyon, Cannondale and Raleigh.

Charlotte Scoular, of Cycle Expo Yorkshire, said: “There is so much to see and do at Cycle Expo Yorkshire, there really is a feast of entertainment for all the family to enjoy. We’re so excited to be able to bring a wide range of cycling disciplines to the event and hope that we can get as many people as possible excited about cycling. Whether you’re a complete novice, budding amateur or a serious professional on two wheels, Cycle Expo Yorkshire will be a must-see event.

“With thousands of cycling enthusiasts and families expected to arrive in the region, we are proud to be adding another event to Yorkshire’s unrivalled cycling calendar.”

Programme Includes
Throughout the show
Exhibition Zone

A collection of the leading cycling brands in the UK, where visitors can try, test and buy the latest bikes, clothing and accessories.

Test track and demo zone
Set in more than 250 acres of indoor and outdoor space, Cycle Expo Yorkshire will host five demo areas, from a bespoke built woodland mountain bike track, to an e-bike test track, kids zone and main test track where visitors can try out all the latest bike models.

Kids’ activity zone
In partnership with HSBC UK Go Ride coaches and Little Rippers there will be actives throughout the show for the little ones, with Go Ride Coaches on hand to give hints and tips to get kids up and pedalling.

Women’s ride out
In partnership with HSBC UK Breeze, Cycle Expo Yorkshire will be running a women’s only ride to Wetherby. There will also be talks and advice on women’s cycling throughout the show.

Friday, October 12
Industry and press day.

Saturday, October 13
UK BMX Flatland Championships

Hosted by founder of the UK Flatland Championships and triple Guinness World Record holder, Matti Hemmings, the championships will see pro riders battle for the title. With riders showing off tricks and stunts galore, this is a spectacular show as much as a fierce competition.

Road circuit race
Hosted by Chevin Cycles, the road circuit race is your chance to spot the UK’s next Sir Bradley Wiggins and Lizzie Deignan where the UK’s best amateur cyclists will battle it out around a closed circuit race.

Sunday, October 14
Road Bike Rampage

The UK’s only live action show to specifically perform freestyle tricks on a road bike, five times British and European trials champion Danny Butler will put a carbon fibre road bike through its paces.

Yorkshire cyclocross

Running throughout the grounds, the best cyclocross racers in the UK will go wheel to wheel at the Cycle Expo.
The event is a partnership between Welcome to Yorkshire and Leeds-based marketing and events specialists XSEM, both of which are advocates for boosting tourism and cycling in Yorkshire.

Tickets for Cycle Expo Yorkshire are on sale now. For more information visit

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