YourZone45 raises capital to expand

YourZone45, an emerging UK fitness franchise, has secured investment and executive support from fitness industry specialists, Mhairi FitzPatrick, Andy Kay and Jeremy Taylor.

The three new stakeholders will be working alongside YourZone45 founder, Chris Elms, to develop the product and accelerate growth of the franchise network throughout the UK and overseas.

There are currently four YourZone45 franchises operating in the UK with two more on course to open by the end of summer 2018.

YourZone45 is a boutique fitness studio concept that delivers a highly motivating, instructor led body-changing 45 minute workout. Using heart rate technology the workouts are designed to burn maximum amount of calories, build strength, increase energy, surpass workout plateaus, tone and shape the body like nothing else.

Chris Elms said: “I am delighted that Mhairi, Andy and Jeremy have agreed to acquire an equity stake in YourZone45. Their business experience will be invaluable and they join the business, and the fitness franchise sector, at a truly exciting time.

Jeremy Taylor added: “YourZone45 provides an exciting and affordable opportunity for people with the drive, ambition and commitment to succeed on their own but who want to minimise their risk as a fitness entrepreneur by following a proven model and blue print to operate their business.”

Taylor was a co-founder of the LA Fitness group in 1994. He was the group Operations Director for 11 years as the company grew to an estate of 65 health clubs throughout the UK and Ireland. After exiting LA Fitness, he subsequently acquired equity and took an executive role in The Health Club Collection, a privately owned business operating six very individual clubs throughout London.

Kay and FitzPatrick have worked in partnership for over 20 years, having launched, operated and sold both a self-funded start-up and a VC backed business. The former a corporate wellbeing company that specialised in contract management of wellness centres in blue chip companies. The latter business a premium health club offering in London 37˚ Health and Fitness.

The two 37˚ clubs were sold in 2015/16. The Tower Bridge location to Encore Capital who rebranded the club to Third Space and the Olympia location to Mike Ashley’s Sports Direct group.

For more information about YourZone45 and to enquire about a franchise, please head to

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