Youth Sport Direct to support businesses in the run-up to London 2012

Charitable trading company Youth Sport Direct, which has supported the work of the Youth Sport Trust within schools for over 10 years, is expanding its business support into sport, education and health.

Experts in the production and development of industry leading educational resources, Youth Sport Direct works closely with specialists from the industry as well as the Youth Sport Trust to ensure any production is synonymous and complementary to the needs of PE, sport and education.

Youth Sport Direct has an experienced and talented team who are looking to work with businesses to create opportunities to increase the profile of existing products and develop innovative and exciting new products, as well as provide developmental expertise.

“Youth Sport Direct are leaders in developing and identifying opportunities to further enhance the PE and sport experience,” says Jo Simpson, managing director of Youth Sport Direct.

“By working collaboratively with select organisations who share our passion for sport and physical activity, we develop, inspire and produce innovative products and resources that help make the experience better for the young people we focus on.”

As a charitable organisation, all Youth Sport Direct profits are reinvested into youth sport programmes to engage more young people and their families in active lifestyles.

The ecommerce site owned and managed by Youth Sport Direct is seen as an attractive and effective route to market for a variety of businesses wanting to interact and sell products and services.

Working together and bound by a commercial agreement that is negotiated with royalty payments and consultation fees, Youth Sport Direct offers a cost-effective solution with proven, long-term financial gain.

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