Zoggs has recorded a 14 per cent growth in year-on-year UK sales in 2009, with significant growth being achieved in both the leisure and retail sectors.
Zoggs’ general manager, Peter Doyle, says: “It’s important for us to remember where we started out from and to continue to do those same things, but even better.
“From the word go Zoggs has worked equally well for both adults and children. Combine that with the nation’s increase in health awareness and the fact that swimming is a low-cost form of exercise and the results speak for themselves – showing increased sales across the entire Zoggs range of goggles, swimwear and water confidence products.”
In 2010 Zoggs plans further growth and has just launched its ‘Swim with your eyes open’ campaign, which will be promoted via national cinema, print, online, at retail and at trade and consumer events.
Zoggs’ UK marketing manager, David Annand, says: “We believe that swimming should be fun and that is reflected in our product, packaging and marketing. When you combine that with quality product and service, we are looking forward to an exciting, healthy and rewarding 2010.”
