The swim brand will promote Tommy’s Splashathon, a fun event for under-fives who are sponsored to complete a swimming challenge within their regular swimming classes, in leisure centres nationwide.
All money raised will be used to help fund research and provide information on the causes and prevention of miscarriage, stillbirth and premature birth.
David Annand, UK marketing and PR manager at Zoggs, says: “We believe babies and toddlers should be introduced to water as early as possible to promote confidence and well-being.
“To assist us with this initiative, we’ve recently introduced a range of essential water confidence products featuring Peppa Pig and her little brother George to help make learning to swim a fun experience.
“To now be able to join forces with the Tommy’s Splashathon to further promote the benefits of learning to swim whilst young in a fun environment and at the same time raise vital funds to save babies’ lives is something we are very proud of.”
