British brand, Zone3, launch 2018 range including a wealth of new products as well as updates to its award-winning classics.
The new Zone3 collection is the culmination of over ten years worth of research, development and real-life product feedback. There are a number of exciting new products as well as meticulous updates to every item in the range to further enhance performance.
Founder James Lock, a former professional triathlete, said: “We know exactly how much hard work goes into completing a triathlon, both balancing everyday life around training and on the race day itself. Since retiring from racing at elite level, myself and the team have dedicated every moment to creating market leading products. We hope that our hard work and ambition dovetails into our customers journeys and together we can achieve great things and continue to reach new limits.”
The headline products include the updated Advance and Vision wetsuits which are proudly pitched as the very best entry-level wetsuits in the world.
For athletes racing longer distances, the much-loved Lava Tri wear collection and the Aquaflo Tri suits, (a staple of the Zone3 portfolio for over seven years), have also been updated.
Due to the rapid rise in popularity of Zone3 swimwear, the 2018 collection also includes three new styles and four new prints. In addition, Zone3 has also used their market-leading experience in Swim-Run to create the ‘Versa’ a new lower priced wetsuit utilising an innovative new breathable neoprene.
Zone3’s newly released video shows the theme for 2018 which focuses on the journey which athletes take to compete in triathlons and how Zone3 have shared in this journey from both a business and athletic perspective.
Zone3’s company mission is to help its customers reach their goals, whether this is completing their first triathlon, winning the world championships or crossing the finish line of an Ironman. The triathlon brand has a deep-rooted passion for the sport and ensures that every item produced offers market leading performance, innovation and functionality.
