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Zwift Appoints Mike Mccarthy To Spearhead Running Expansion

McCarthy moves from exiting role as VP of Business Development at Zwift

Zwift, the global online training and racing platform for athletes today announces the appointment of Mike McCarthy as VP of Running at Zwift.

McCarthy has been with Zwift since 2014 and moves across from his role as VP of Business Development at Zwift.

A former Individual Pursuit World Champion on the Track, Mike has a long history in cycling, but long used running to supplement his training. Following his retirement, Mike took his running further, competing in triathlons for a number of years.

“Many people know me as a cyclist, but these days I’d say I have become a multi sport athlete, and really enjoy my running,” says McCarthy. “I’m looking forward to beginning this new chapter at Zwift. We have revolutionized the cycle industry and I firmly believe we can do the same with running. We will make the ‘dreadmill’ a thing of the past.”

“I’m delighted that Mike is going to head up our running efforts moving forward.” Adds Eric Min, Zwift CEO and Co-Founder. “Mike brings with him fantastic relationships both within the company, as well as in the running industry. The evolution of current indoor running technology is something that is vital to the continued growth and development of the indoor training space. Zwift Run is still in its infancy, but this appointment marks our belief in the long term prospects for this sector.”

Zwift is a multiplayer indoor training platform designed to make indoor training more fun. Zwift Run connects real indoor runners, from all over the globe, in a virtual training world. Zwifters can complete structured training plans, take part in group runs and even race competitively on the platform.

Zwift Run is free and available on iOS, Android, AppleTV, Mac and PC. Connect with the game with a Bluetooth enabled footpod or compatible treadmill.

For further information, please contact:

Chris Snook, +44 (0)7833 087 739, chris.snook@zwift.com
Greg Fisher, +17074953756, greg@truecommunications.com

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