Zwift, the global online training and racing platform for athletes has today been confirmed as an Official Supplier to the UCI Road World Championships in Yorkshire, bringing Zwift and the UCI closer together.
The deal will see Zwift launch the Official virtual UCI Road World Championships course, a replica of the Harrogate finishing circuit, on September 4.
David Lappartient, President of the UCI, said: “It’s exciting news to welcome Zwift as Official Supplier. Thanks to the know-how of our partner, people across the world will be able to live the Championships experience to the fullest in an entirely virtual way. Not only that but competing riders to the Championships will get a great opportunity to familiarise themselves with a very selective finishing circuit.”
Eric Min, Zwift CEO and Co-Founder, said: “I’m delighted to be continuing our long-standing history with the UCI Road World Championships. Ours is a history that dates back to the Richmond in 2015 – a course that still produces some of the most exciting racing on Zwift. Like we have done with Richmond and Innsbruck-Tirol, we hope to bring more people closer to the action by being able to experience the Yorkshire course from the comfort of their own home. For those closer to the action, I hope to see many at our Zwift Draft House.”
Zwift will be taking over Cold Bath Brewery in the centre of Harrogate from September 22-29. The Zwift Draft House is designed to be a great hangout for fans and pro cyclists alike, to grab a cup of coffee, refuel with some food, or try one of four Zwift x Cold Bath Brewery collaborative craft beers.
It wouldn’t be Zwift without some virtual riding, so visitors will be able to trial the Zwift platform and a number of different home trainers, in Zwift’s experience centre downstairs. Head to the second floor and this is where the action will happen each evening, with esports races and one-off exhibition races including a Yorkshire legends race.
For more information, including a full list of activity taking place at the Zwift Draft House, head to www.zwift.com/drafthouse
