ZyroFisher and Santini launch IBD exclusive range

ZyroFisher are launching a range of solutions for Independent Bike Dealers to help increase consumer loyalty and grow their business.

With the support of one of the world’s most recognised cycling brands, Santini, ZyroFisher is meeting the challenges that have impacted the sale of bike clothing over the past few years.

During September and October, retailers will be able to offer their customers an IBD exclusive 25 per cent promotional price discount when purchasing both the Santini Eureka winter bib-shorts and Santini winter leg-warmers.

Supported by a national advertising campaign to attract new customers and in-store merchandising, these high performance products can continue to be sold in all seasons at low stock risk.

ZyroFisher will also be offering IBD only Santini performance jerseys.

These Santini jerseys, perfect for low light conditions and winter training rides are exclusively available to IBD’s and represent excellent value with up to 45 per cent margin.

Jon Sangan, Santini Brand Manager, said: “ZyroFisher and Santini have worked closely together to deliver a collection of superbly crafted garments and exclusive promotions to differentiate the IBD’s premium road clothing offering, presenting consumers with a truly unique experience and improving customer loyalty in stores.”

Demand for custom kit has never been higher, with over 2,000 cycling clubs currently registered with British Cycling and a further 450 with Cycling Ireland.

Santini’s Prontissimo Custom clothing takes the strain out of kit design with IBD only semi-custom clothing, hand made to order in Bergamo, Italy.

Customers can choose from five Santini proven designs to suit their pricing and performance needs,
with short lead times of 40-50 days and up to 42 per cent margin.

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