Zyrofisher announce deal with Selle Italia

ZyroFisher have sealed an exclusive distribution deal with Italian saddle manufacturer Selle Italia and will position the brand within their Fisher portfolio.

Selle Italia have led the way in saddle design for the last 120 years, developing market leading saddles to ensure those who choose Selle Italia enjoy their ride.

Every ride is a piece of history and many of cycling’s biggest names such as Marco Pantani, Mario Cipollini, and Alberto Contador have chosen Selle Italia on their journey to emphatic wins at World Championships, Grand Tours and Classics.

Sitting within the Fisher portfolio, Selle Italia will be serviced by an experienced team of territory account managers with Ed Denwood as the brand manager.

Nicola Baggio, sales and marketing director for Selle Italia, said: “Our partnership will ensure that we fulfil our potential and grow our brand presence in the UK and Ireland.”

Nikki Hawyes, head of brands at ZyroFisher, Fisher Portfolio, said: “Selle Italia’s product offering is market leading and offers unique saddles to all riders at all levels. We are very pleased that Selle Italia has chosen ZyroFisher as their distribution partner and are looking forward to working with them to grow the brand in our region.”

Initial stock will be available from ZyroFisher from April 10.

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