Zyrofisher announce exclusive distribution of NiteRider in the UK and Ireland

ZyroFisher have signed an exclusive distribution deal with the American bike lights brand, NiteRider.

NiteRider began when CEO Tom Carroll wanted to extend his surf day into the night. As nothing on the market was even remotely useable to light up the waves, Tom designed his solution from scratch creating a waterproof, bright, lightweight and hands free light that not only worked for surfing but a multitude of extreme sports, including cycling.

Fast forward almost 30 years to today and NiteRider now design, engineer, test and assemble thousands of lights every year from their offices in San Diego, USA.

Sitting within the Fisher portfolio of brands, NiteRider will be serviced by an experienced team of Territory Account Managers as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by Brand Manager Michael Curtis.

Mike Ely, Chief Operating Officer, NiteRider, said: “ZyroFisher share our commitment to providing their customers with outstanding service. As the leading Parts and Accessories distributor in the UK and Ireland, we are pleased to be working with ZyroFisher as we look to increase our brand presence in the region.”

Nikki Hawyes, Head of Brands, ZyroFisher, said: “NiteRider are an established brand in the USA but are yet to realise their full potential in our market. We are confident that our activations and support will enhance their offering, enabling NiteRider to secure a strong foothold in our region.”

Initial stock will be available from ZyroFisher from August 2018.

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