ZyroFisher have an exclusive distribution deal with WD-40 Company.
he American brand’s WD-40 Bike products will sit in the Fisher portfolio alongside their GT85 product range. The original WD-40 Multi-Use Product was invented over 60 years ago and the legendary, blue and yellow can is now famous across the globe.
WD-40’s Bike products have been developed and meticulously tested to provide superior cleaning, lubrication and protection and are put to the test by the world’s best riders including Danny Hart and Jeremy Powers.
GT85 is a trusted brand which has carved out a specialist position in cycling due to its multitude of uses. This specialist position resulted in the launch of GT85 Bike, a range created by a team of technical experts aimed at cycling professionals and enthusiasts to enable riders to perform consistently in the toughest conditions.
As the UK’s leading distributor of Parts, Accessories and Clothing to the UK and Irish cycling markets, ZyroFisher represents an unparalleled portfolio of world-class brands, focused on providing value added service to their brand partners and customers.
Sitting within the Fisher portfolio, WD-40 will be serviced by a highly-experienced team of Territory Account Managers with Ed Denwood as Brand Manager.
Preston Ley, Commercial Director Northern Europe, at WD-40 Company said: “Our new partnership with ZyroFisher will help us to grow the WD-40 and GT-85 brands and achieve our full potential. As the leading distributor of cycling parts and accessories, we have chosen to work exclusively with ZyroFisher to benefit from the business’ knowledge, understanding and positioning in the UK and Ireland and are excited to begin working with them.”
Ian Calvesbert, Commercial Director ZyroFisher, said: “We are delighted that WD-40 have chosen ZyroFisher as their distribution partner. WD-40 and GT-85 deliver high-performance cleaning, lubrication and protection products that are dedicated to the specialist bicycle retail network and we are looking forward to working with them to grow the brand in our territory.”
