Zyrofisher win CamelBak’s International Marketing Innovation Award

ZyroFisher have won CamelBak’s 2016 Marketing Innovation Award for successfully building the brand through working with athletes and ambassadors as well as leveraging CamelBak’s collection of industry leading hydration systems to the UK and Irish markets.

The 2016 Marketing Innovation Award recognises ZyroFisher’s work in these areas, and the success their marketing activations have had in positioning CamelBak as the first choice in hydration products for consumers in the UK and Ireland.

Kim Rogers, international marketing manager, CamelBak, said: “CamelBak is pleased to award ZyroFisher the 2016 Marketing Innovation Award for their outstanding work, particularly in the development of the Ambassador program. The ZyroFisher Marketing team went above and beyond expectation by creating unique and fan engaging video content for CamelBak.”

The content produced via the athlete and ambassador program has been incredibly well received, reaching hundreds of thousands of consumers through social media. The marketing team at ZyroFisher has also created specific microsites for key products, including the new Crux Reservoir and Low Rider systems, enabling retailers and consumers to better understand CamelBak’s innovative new products.

Jon Sherwood, head of marketing, ZyroFisher said: “It is really exciting to receive this recognition for the work we are doing in our market. We have an amazing group of athletes and ambassadors representing CamelBak, and the content they have produced for the brand is truly inspiring. CamelBak is a brand that is built on innovation and category defining product, so for them to recognise the innovation in our marketing efforts is a fantastic achievement.”

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