Partner NewsRunning Industry Alliance

Beet It Sport announced as Official Nutrition Partner for The Running Conference 2023 #TRC23

Running Industry Alliance (RIA) has announced Beet It Sport as the Official Nutrition Partner for The Running Conference 2023 #TRC23 which takes place from 10th to 12th December 2023 at Holywell Park Conference Centre, Loughborough University, UK.

The Running Conference is the biggest annual RIA Members in-person meet up and features curated content built for members of RIA including conference sessions, panel discussions, activations, “first look” market research, data and insights, round table discussions, plenty of networking opportunities and celebrations of the running industry.

Attendees of The Running Conference will be able to taste Beet It Sport Nitrate 400, chat to the Beet It Sport Brand Manager and Specialist, find out more about the facts and research, and take away samples.

Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice, with Informed-Sport certified products that consistently provide an adequate dose of dietary nitrate per serving (400mg).

The Beet It Sport shots have been extensively adopted by both the research community (over 300 universities and research institutions worldwide) and the elite sports world (over 150 professional sports teams), and a substantial amount of independent research over the last decade has shown that dietary nitrate supplementation via beetroot juice can enhance performance in several sport and exercise activities when dosed sufficiently.

Beet It Sport is the only concentrated beetroot juice brand to deliver a consistent, adequate dose of dietary nitrate per serving. A key effect of nitrate is that it reduces the oxygen demand of exercise, meaning the muscle need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

Co-Leads Rebecca Richardson and Jonathan Midwood from RIA said: “We are pleased to announce Beet It Sport as the Official Nutrition Partner for The Running Conference 2023. It’s a great platform to showcase such a well-known and well-respected product, and a fantastic opportunity to try the product and hear about the research and benefits.”

Jonathan Cartwright, Beet It Sport Brand Manager, added: “We are delighted to be the Official Nutrition Partner of The Running Conference. Our products are used by runners of all ability levels, from first time marathoners to marathon world record holders. We look forward to sampling our products and chatting to everyone about the benefits of beetroot juice for athletic performance – see you in December!”

The Running Conference is organised by Running Industry Alliance and registration for the member-only conference is open. Full RIA membership includes one ticket to the conference.

Running Industry Alliance (RIA) is an independent National Trade Organisation built for the UK & Ireland Running Industry with the aim to collectively help its Members to drive the Running Industry forward to improve the Sport and Business of Running.

RIA membership applications are open and anyone wanting to be at The Running Conference should complete the application form or contact to apply to join RIA.

RIA Members and Alliance Partners can be viewed here:

For further details about Running Industry Alliance, membership and all other info please go to and follow the LinkedIn open company page or go directly to for TRC23 info.

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