Brand Licensing Europe

Visitor registration opens for Brand Licensing Europe 2024

Visitor registration opens today for Brand Licensing Europe 2024 as organisers ramp up celebrations for the show’s 25th anniversary. European brand licensing professionals including retailers, manufacturers, brand owners, agents, service providers, marketers and designers are invited to secure their free pass to the three-day event now at

Brand Licensing Europe is Europe’s leading event for licensing, brand extension and collaborations and takes place slightly earlier this year from 24-26 September at ExCeL London.

176 exhibitors are now confirmed, including 14 first timers and, among the sports brands that will be at BLE 2024 are 24h Le Mans, Dorna Sports SL, FC Barcelona, FC Internazionale Milano, FC Porto, Federação Portuguesa de Futebol, Federation Francaise Football, Real Madrid CF, Roadsign, Sport Lisboa e Benfica, Tour de France, UEFA Club Competitions, MotoGP, NFLPA and Harlem Globetrotters.

BLE event director Ella Haynes said: “This is a huge year for Brand Licensing Europe. We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.

“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28 per cent increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as THE European brand licensing event.”

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