Helly Hansen has joined the STAG/Freedom buying group as a new supplier in the UK and Ireland.
“Many STAG and Freedom members will benefit from our agreement with Helly Hansen,” says Ricky Chandler, joint managing director of STAG/Freedom.
“We are very much looking forward to developing our business with Helly Hansen in the coming years via the group in the UK and ROI. A strong marketing and sales initiative has been put in place to achieve this.”
David Wiley, UK sales director at Helly Hansen, adds: “The UK and ROI markets are incredibly competitive, and it’s crucial for Helly Hansen to recognise that we need to be building even stronger relationships with independents that deal directly with our target consumers.
“Linking with STAG and Freedom buying group members means we can drive forward our initiatives to communicate with and meet the needs of consumers that live, work and play in the harshest environments.”
As a result of the deal, all STAG and Freedom members will receive preferential terms from Helly Hansen.
To find out more about becoming a member visit www.stagbuyinggroup.com.