Coordinating with the latest colours in the adidas football Samba pack, the exclusive colour story is supported with a full in-store POS package and an advertising campaign including key media titles and outdoor sites in proximity to key Intersport stores.
The lead imagery in store and advertising features Arjen Robben and on pitch can be seen on leading players Karim Benzema, Alessandro Matri and Lukas Podolski, among others.
The product collection has a full range of coordinating footwear and apparel in adults and junior, along with a range of equipment.
