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INTERSPORT – Running Focus

Running Focus

INTERSPORT is the destination for consumers who are looking for expert advice and service.

Categorisation is an important driver of revenue growth in the running category, and variation in training helps runners to stretch their
limits and achieve their goals. It reduces the risk of injury because you vary the surface, the speed and the distances of your runs, so
you train a variety of muscles.

Intersport and Asics want to inspire and educate runners to mix up their training and get better, giving consumers a reason to buy a second pair of shoes and the opportunity to win a trip to the 2015 Kobe marathon in Japan with a targeted consumer activation.

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