ISPO Brandnew 2020 winners selected

Out of about 400 applications the jury of ISPO Brandnew 2020 chose eight winners who will compete for the title of “Overall Winner” in a live pitch during ISPO Munich. Image credit: Messe München/Matthias Robl

The winners of ISPO Brandnew 2020, the leading start-up competition of the sports industry, have been selected.

An independent jury of experts evaluated the entries in eight categories, drew up an initial list of 50 selected brands and then picked out one winner in each category from this list. The victors won over the jury with their sustainable, customizable concepts and products that have a huge fun factor.

For the award-winning start-ups, ISPO Brandnew creates a powerful springboard into the modern sporting goods business with its customer-focused mission. All winners and selected brands will present their solutions at ISPO Munich (January 26–29, 2020) in the Brandnew Village in Hall B4.

As a way of addressing the changing demands of the sports business, eight new categories that are based closely on market needs were created for ISPO Brandnew 2020.

David Badalec, the head of ISPO Brandnew, said: “In times when consumers are increasingly searching for solutions that facilitate a sense of the body, attentiveness and sustainability in the best-possible way, we have recognized startups that will bring new energy into the sports business and satisfy customer needs.”

The eight winners cover the broad spectrum of the sporting goods industry, from outdoor and water sports, digital tools, apps and mobility to fitness, and team and winter sports. The jury consisted of an interdisciplinary group of industry insiders: Finalists from previous years, journalists and other industry experts offered their wide-ranging points of view.

The “Overall Winner” 2020 has not been chosen yet. On Sunday, January 26, the eight winners will make their pitches for the top overall award starting at 4.30pm at the ISPO Brandnew Village in hall B4 during ISPO Munich. Directly following the award ceremony will take place, which then turns into the Networking Night, including all winners, selected brands, former award winners and industry experts.

General information about ISPO Brandnew and details about the exhibited products in the ISPO Brandnew Village at ISPO Munich 2020 can be found online.

Here is an overview of the ISPO Brandnew “Winners” who have already been determined:

Winner Outdoor Adventure:
Austria, 2018,
KEEGO unites the best of two worlds: the mouldability and the lightness of a plastic bottle with the hygiene and durability of a metal container. The multi-layer KEEGO bottle has inner surface made of titan that protects water from plastic particles, prevents the formation of mold and fights corrosion. The polymer exterior provides elasticity and grip. The dirt-repelling titan surface makes cleanup a breeze and increases the bottle’s durability in the process.

Winner Urban Outdoor:
Germany, 2018,
Inspired by extreme outdoor clothing, the Berlin label mvdham is aimed at active city residents—and uses exclusively natural fibers. The products include the company’s very own LAPALUE creation, a padded, two-layer fabric made of silk and wool. The jackets and coats should look good, be wide enough to accommodate a number of layers worn beneath them and provide protection from the wind and weather during bike rides. The aim is to meld function, design and sustainability. As part of the company’s sustainability philosophy, mvdham strives to use as many local producers and suppliers as possible.

Winner Matchtime: SensuSport
Germany, 2017,
World-class athletes are known not simply for exceptional technique and their specially trained bodies. They also have a feel for the right form of movement. This is exactly what SensuGlasses are designed to train. Feel, not sight, is really what golf is all about. The idea: As the player swings the club, the lenses of SensuGlasses turn black. The idea is for the golfer to concentrate completely on the response of the club and learn to feel the ball and motion of the swing.

Winner Slopes&Parks: Switch Boards
Poland, 2017,
Park skis, jibbing boards, training bindings or trampoline skis—with Switch Boards’ equipment, winter freestylers and halfpipe cracks have an opportunity in the summer to work on their moves and tricks on kicker and big airs. The Polish startup focuses primarily on professional operations like parks and training halls as well as on end consumers. Designed to function on all trampolines, the boards and skis offer plenty of flexibility, minus the sharp edges of normal skis. The company also has special training bindings which users can wear with shoes or barefoot.

Winner Body&Mind: Enda
Kenya, 2018,
After producing a multitude of fast runners, Kenya has come up with its first running shoe, the Enda Lapatet. The training shoe is designed to take on the giants of the industry—and is beaming with self-confidence: Enda plans to present the lightest, most comfortable and most affordable shoe in its class. Designed in cooperation with Kenyan athletes, the Lapatet provides support to the natural mid-foot motion—the typical Kenyan running style. Enda Running also plans to be an economic-development factor. This is why the shoes are produced only in Kenya.

Winner Future Mobility: COWBOY
Belgium, 2018,
With its 2019 model, Cowboy sets out to take the next step towards creating a connected bicycle. The purpose of the logically designed e-bike for the city is not just to get the rider quickly and comfortably from one place to the next. What’s more, all functions of the bike—from theft protection through to the activation of the integrated lights—can be controlled and monitored via an app. The smartphone keeps the rider up to date on the battery’s state of charge, assists with navigation and alerts the rider about necessary maintenance work with the help of remote diagnosis.

Winner Offshore: EXOlung
Austria, 2018,
The mission of the startup EXOlung is to change shallow water diving for recreational and utility purposes and to create new channels into the underwater world. The light and compact diving device uses the diver’s leg movements to transport air up to five meters below the water’s surface. Divers can remain underwater for as long as they want. The addition to the typical set of mask, snorkel and fins is designed to be uncomplicated, robust and affordable. Little maintenance or care is required, and no tanks must be loaded or refilled.

Connected Sports: Awayco
United States, 2018,
Awayco is determined to bring new energy to the rental business for high-quality bicycles, winter sports equipment and surfing gear, to sustainably fight waste and overconsumption—and to lure more customers into sporting goods stores. The app is designed to help users find more than 20,000 high-quality brand products at specialty retailers in over 150 locations. The booking and payment process is done in advance via the app. The stores profit from the integration of store websites, platform marketing, local marketing support and intuitive in-store booking software.

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