ISPO invests in cross-medial brand identity

ISPO is refreshing its corporate design and repositioning its overall brand.

The new cross-medial brand identity will link ISPO’s own digital offers with the international event and trade fair business. At the same time, it will underline ISPO’s commitment to B2B2C.

Tobias Gröber, who is responsible for the ISPO group, said: “Our motivation is to strengthen sports around the world and get people excited about athletics. We want to offer our customers real added value and contribute faster to the personal success of each individual, from brands and retailers to distributors and consumers.”

Since 1970, the ISPO brand has developed from a simple trade fair organizer to a platform with year-round availability. Today, the network provides its customers with a total of 11 industry-related services, including high-performance digital solutions for companies and consumers as well as the international multi-segment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai.

The brand refresh, which includes a cross-channel design relaunch and a new brand claim, will sharpen ISPO’s profile as a full-service provider for the sports industry and allow a consistent analog and digital brand experience.

ISPO also wants to underline its position as a B2B2C brand with the new claim “Accelerating Sports,” which is based on the new brand mission “To accelerate the global Evolution of Sports”.

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