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Kantar Media renews Sport Industry Awards partnership

The Sport Industry Group is delighted to announce that Kantar Media has renewed its partnership as the Official Research Partner for the Sport Industry Awards, which is celebrating its 10th anniversary in 2011.

Kantar Media, the leading provider of media research and insight, conducts many services in the UK, including KantarSport, the dedicated specialist sports and sponsorship unit.

The sport and entertainment research expert will once again provide logistical support to the awards in 2011, ensuring that the prestigious event continues to evolve in line with the needs and requirements of the industry.

The firm will also act as category sponsor for the KantarSport Business Achievement of the Year Award, one of the flagship judges’ categories of the Sport Industry Awards.

As the Official Research Partner for the Sport Industry Awards 2010, Kantar Media’s sport and entertainment unit will receive an array of branding opportunities in the lead-up to the ceremony and on the evening itself, tying itself to the industry’s leading celebration and showcase for outstanding commercial success in the business of sport.

Commented Richard Brinkman, head of KantarSport: “As a business that strives every day to help our clients achieve more for their respective businesses, we are delighted to continue our sponsorship of the Business Achievement of the Year Award.

“Furthermore, it makes perfect sense that, as a business that offers its clients the broadest, best and most forward thinking research tools in the market, we should continue to partner the Sports Industry’s premier awards that recognise excellence in all facets of sports business.”

KantarSport delivers actionable insights to over 250 sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally, helping them make more informed decisions about how sport and entertainment can impact on consumer behaviour in order to grow their businesses.

The Sport Industry Awards continue to grow year on year and, with 2011 enjoying unprecedented entry levels of impressively high standards, the benchmark has been raised once again.

A sell-out crowd of 1,500 industry representatives will gather at this year’s ceremony in central London on May 11 to join in the 10th anniversary celebrations and see this year’s winners walk away with a much coveted Sport Industry Award from a field of more than 200 companies and organisations.

For more information on this year’s Sport Industry Awards visit or call the Sport Industry Group on 0207 240 7702.

For more information on Kantar Media visit

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