Nike was a double winner at the 2011 Sport Industry Awards, winning the Best TV Sport Commercial and Best Integrated Sport Marketing Campaign categories for its Write The Future promotion.
Rival adidas was named Sport Brand of the Year, while Umbro took the prize for Best Use of PR in a Sport Campaign for its England away shirt launch.
The winners of the Sport Industry Awards 2011 were unveiled in front of 1,700 high profile industry figures and sporting celebrities, the 10th anniversary celebration of the prestigious event.
The full list of award winners:
Best Sponsorship of a Sport Event or Competition sponsored by ICON
Winner: Bupa – Bupa Great Run Series
Best Use of PR in a Sport Campaign sponsored by Action Images
Winner: Umbro – England Away shirt launch
The Community Programme Award
Winner: Everton in the Community – Tackling Inequality, Empowering Ability
Sport Governing Body of the Year sponsored by Nolan Partners
Winner: UKA
Best Use of Digital Communications in Sport
Winner: England & Wales Cricket Board – Follow US
Best TV Sport Commercial sponsored by Eurosport
Winner: Nike – Write the Future
Best Sponsorship of a Sport Team or Individual
Winner: BSkyB – Team Sky
Sport Website of the Year
Winner: The Guardian
Sport Venue of the Year sponsored by Battersea Evolution
Winner: Celtic Manor Resort
Sport Participation Event of the Year
Winner: The Sainsbury’s Sport Relief Mile
Best Integrated Sport Marketing Campaign
Winner: Nike – Write the Future
Sport Brand of the Year sponsored by Clarke Willmott
Winner: adidas
Sport Agency of the Year sponsored by Colouration
Winner: Limelight Sports Group
The KantarMedia Sport Business Achievement of the Year Award
Winner: London 2012 Sponsorship Sales Team
The Leadership in Sport Award
Winner: Andrew Strauss, Andy Flower and Hugh Morris – England cricket team management
Outstanding Contribution to British Sport
Winner: IMG
The Jaguar Lifetime Achievement Award
Winner: Edward Gillespie, managing director of Cheltenham Racecourse
To read more about the Sport Industry Awards visit www.sportindustry.biz
