OutDoor proved once again to be extremely popular.
There were more exhibitors, more themes, and more than 21,000 trade visitors from 90 countries at this year’s show which finished on Wednesday.
Klaus Wellmann, CEO Messe Friedrichshafen, said: “The Outdoor is an important marketplace and compass for the global outdoor industry, the 24th edition of the show confirmed its role as Europe’s leading trade show.”
The new show dates in June – one month earlier – met with widespread approval and provided an optimal basis for the coming business year.
The show’s partner, the European Outdoor Group (EOG) industry association, also drew a positive conclusion.
Mark Held, general secretary, said: “Once again, OutDoor was a very good show and delivered a lot of great content for our industry. The earlier date has proved to be a successful move, with a healthy number of visitors through the doors. We really liked the creative addition of new events and attractions during the show, which are adding to the value of a trade fair in a fast-changing world. Exhibitors and visitors also benefited from some modernisations to the Messe made since the last show, such as the optimized air cooling system.”
At the end of the show, Stefan Reisinger, Head of OutDoor, said: “The earlier dates and schedule days have made the OutDoor show even more relevant. The opening day on Sunday started somewhat slower as it coincided with Germany’s Pentecost/ Whitsun holidays and the long bank-holiday weekend. However, the new schedule was vindicated with visitor attendance distributed differently over the days compared to previous years.
“The following days saw stronger attendance. This demonstrates the importance of the outdoor summit at Lake Constance. We are looking forward to the 25th anniversary edition of the show next year, which also benefits from more favourable calendar dates.”
This year’s OutDoor saw 965 exhibitors and 21, 412 trade visitors (2016: 21,507) from 90 countries.
In Friedrichshafen, the international outdoor industry demonstrated its innovation power across all product sectors, creating ideal conditions for further business decisions. “The energy from it all – the organizers and also the visitors – has been higher than normal. That is really positive. We have had lots of interesting meetings, comparable to the years before. OutDoor is valid for us. I think the timing is a lot better. Also timing-wise, for purchasing, it’s an improvement, even though we don’t do a lot of orders here. It’s important to get people inspired and thinking about the new gear. OutDoor 2017 was energizing and very positive,” said a satisfied Andreas Holm, Sales Director Thule Group.
Andreas Schechinger, Tatonka commented, “For Tatonka, the OutDoor show continues to be the most important event in our calendar. It’s where we present our brand and products to retailers and media. We welcome the widely-debated earlier dates. Bringing the show forward has turned it back into a common kick off for the ordering process. We’re aware that not everyone sees it like this, however, change never leaves everyone happy.”
Both core topics and industry-related segments were very well received by visitors and offered a clear guide to future trends. With our four new OutDoor Plus areas: Lifestyle Collection, HangOut, Water Sports and Running, we were able to deliver a more comprehensive overview of the market and reach new target groups,” explained Dirk Heidrich, OutDoor Show Director, Messe Friedrichshafen.
In addition, the large number of highlights in this year’s programme: widely-respective innovative designs honoured by the OutDoor Industry Award, well-attended OutDoor Conferences with top international speakers, training events such as the trainee tours and walk&meet tours for bloggers, the Lake Constance microadventure experience provided a wide range of opportunities for visitors to acquaint themselves with upcoming industry trends.
On the media front, Europe’s pre-eminent trade show at Lake Constance also reached a wide audience. 1,019 accredited media representatives from 30 countries, including more than 160 bloggers, reported from Friedrichshafen on all channels.
Next year, the 25th anniversary edition of the show will take place from June 17-20 June. For more information visit: www.outdoor-show.com
