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PROFESSIONAL TRIATHLETES ORGANISATION forms strategic digital and commercial services partnership

With engage digital partners

The Professional Triathletes Organisation (PTO) has today announced that it has appointed award-winning agency Engage Digital Partners (EDP) as its Strategic Digital Advisor & Services Partner. The new multi-year deal will focus on digital activation, audience growth, sponsorship sales and activation. The partnership will help connect and maximise the converging worlds of brands and rights owners in an integrated approach to sponsorship and content.

EDP’s brief will provide Advisory & Content Services for Sponsor Sales and Commercial Activation, Digital & Social Media Design & Production and support with Audience Engagement & Content Marketing to create and leverage the excitement, rivalry, drama and personalities of the sport of triathlon to attract a wider fan base.

EDP will work alongside the PTO’s internal commercial, marketing and digital teams on content creation and strategy, community management, audience growth and syndication whilst creating meaningful content storytelling propositions for sponsors to activate against. This integrated approach will be supported with in-depth real-time analytics and data dashboards to inform decision making.

In appointing EDP – an award-winning agency that is partnered with major global federations and rights owners such as Real Madrid, Chelsea FC, Major League Baseball and the International Cricket Council, but is also proven in launching challenger brands in the digital space – the PTO has signalled its ambition to broaden the profile of triathlon.

Tim Godfrey, Chief Marketing Officer of the PTO, stated: “Gregg and his team at Engage are perfectly positioned to help the PTO with their unique mix of expertise across content, digital and marketing with big sporting brands such as Formula 1, Real Madrid, ICC and Major League Baseball. Bringing this level of experience to Pro Triathlon is core to the remit of the PTO. We look forward to working with them as we build up towards the The Collins Cup in August.”

Gregg Oldfield, CEO Engage Digital Partners, stated: “In many ways the Engage model is built for the new breed of rights owners like the PTO, delivering strategy, advice and scalable hands on resource at the point they need it, all supported with a global capability, bringing fresh concepts to existing and new brands all looking for more digital solutions and answers in a post-COVID world.”

About the Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon.

About Engage Digital Partners
EDP was formed out of a 2012 MBO from Endemol Sport and now boasts three offices in London, Bangalore & Melbourne, staffed by a team of 120 specialists across our 6 services: Advisory, Audience Development, Performance Marketing, Content & Design Studio, Monetisation & Tech Services. EDP are partners to rights owners across multiple sports. Clients include: Real Madrid, Chelsea FC, MLB, ICC, SailGP, with additional teams across Equestrian, Motorsport & eSports.

Jane Hansom
Head of Communications
Professional Triathletes Organisation

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