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Q2 2017 Intersport Show, a NIKE evening and a 5k morning run

Intersport across the UK and Ireland is going from strength to strength.

With positive sales growth during the back to school period suppliers and retailers arrived at the Q2 Show in September in great form.

The Intersport shows follow the category approach focusing on the key sports for the period, with Q2 seeing tennis and cricket come to the fore.

The showrooms were brought to life by the supplier brands’ new product and marketing stories with an emphasis on exclusivity for the group.

After a busy first day at the show the social evening was hosted by brand partner NIKE who took the retailers across the city to the Alexander Stadium, home to Birchfield Harriers Athletics Club and host to the annual British Grand Prix.

NIKE shared insights into their running heritage and future brand strategy along with local middle distance 800m runner Elliot Giles, who won bronze for the senior GB team at the European Championships this year.

Intersport store Nick Rivett Sports, based in Hove, had the opportunity to share their passion for their local running community which has helped them to build their own Run Squad and a close affiliation with parkrun, making them a real running destination store.

Having been inspired the night before, a group of Intersport retailers gathered at 7am with the Nike EKIN’s to trial the new Structure running shoe on a 5k route along the local canal paths.

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