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Sport Industry Awards 2009 – official shortlist

The Sport Industry Group has unveiled the official shortlist for the Sport Industry Awards 2009.

After a steering committee process involving over 50 key industry figures and 40 hours of intensive judging, the list of nominees below represents the very best that the sports marketing industry had to offer over the course of 2008.

The nominees will now go forward to the main judging panel, headed by chairman and BBC broadcaster John Inverdale, who will decide the winners in each of the 12 award categories.

The results will be announced at the star-studded awards ceremony on April 30 in front of 1,400 industry representatives.

The Sport Industry Awards 2009 Shortlist

Best Sponsorship of a Sport Event or Competition
Castrol – Castrol UEFA Euro2008 Sponsorship
Guinness – Guinness Premiership
iShares – iShares Cup Extreme 40 Sailing Series 2008
Powerade – Official Sports Drink of the Beijing 2008 Olympic Games
Speedo – 9th FINA Swimming Championships Manchester 2008
Visa – The Visa London 2012 Party

The Technological Innovation in Sport Award
Aqua Sphere – Vista Cross-Swim Goggle
Everton FC – Everton Bluetooth
HI-TEC – HI-TEC featuring ion mask
Johnson & Johnson – The Road to Beijing
Speedo – Speedo LZR Racer

Best Use of PR in a Sport Campaign
Sponsored by Action Images
AVIVA – Community Chest Challenge
E.ON – Carbon Footyprint
McDonald’s – ‘When Theo’s mum met Rio’s mum’
Premier League – Creating Chances Places for Players
Reebok – Lewis Hamilton – The Art of Driving
Speedo – Speedo LZR Racer

The Community Programme Award
Football Foundation, Premier League and Metropolitan Police – Kickz
McDonald’s – ‘When Theo’s mum met Rio’s mum’
npower – npower Urban Cricket
Preston North End and NHS Central Lancashire – Healthy Lifestyles Scheme
The Cricket Foundation – Chance to Shine
The FA and Tesco – The FA Tesco Skills Programme

Best Promotion of a Sport by a Governing Body
British Horseracing Authority – Go Jump Racing
ECB – TwelfthMan – Get Closer to England Cricket
English Golf Union & the English Women’s Golf Association – National Skills Challenge
NBA – Growing the Game of Basketball
The FA – The FA Tesco Skills Programme
The Football League – Enjoy the Match

Best Digital Sport Marketing Campaign
Sponsored by Sky Digital Media
adidas – London Marathon Competitor Tracking
Barclaycard – Barclaycard World Freerun Championships
Nike – ‘Their Game. Your Finishing Touch’ NIKEiD Campaign
British Horseracing Authority – Raceday for Schools
The FA – Respect
Women’s Sport and Fitness Foundation – Sweat in the City

Best TV Sport Commercial
Sponsored by Eurosport
adidas – Dassler Originals
adidas – Dream Big
BBC Sport Marketing – Monkey – Journey to the East
Nike – Take it to the Next Level
ParalympicsGB – Superheroes

Best Sponsorship of a Sport Team or Individual
Sponsored by Nolan Partners
adidas – adidas & Chelsea FC
Budweiser – Official Beer of Manchester United
Coca-Cola – Coke Zero Presents: Wayne Rooney Street Striker
JPMorgan Asset Management – Title Sponsorship of Ben Ainslie’s Olympic Campaign
Samsung Electronics – Chelsea Football Club Sponsorship
Vodafone – Vodafone McLaren Mercedes F1 Team Sponsorship

Sport Newspaper of the Year
Sponsored by UK Sport
The Daily Telegraph
The Guardian
The Observer
The Sun
The Sunday Times
The Times

Best Integrated Sport Marketing Campaign
E.ON – Carbon Footyprint
Harlequins – The Big Game
Samsung Electronics – ‘Experience Football’
The FA and Tesco – The FA Tesco Skills Integrated Programme
Wrigley – Airwaves Pro

Sport Brand of the Year
Sponsored by Clarke Willmott
BBC Sport

Sport Agency of the Year
Fast Track
Four Sports, Arts & Sponsorship
M&C Saatchi Sport & Entertainment
MEC Access

For more information contact the Sport Industry Group on 0207 240 7702 or visit

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