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The National Running Show 2019 welcomes Intersport, ASICS and New Balance

Intersport, ASICS and New Balance will all be present at the 2019 National Running Show.

The presence of such big brand names together under one roof is significant news for the running industry and for the many thousands of runners set to attend this innovative expo at Birmingham NEC on January 19-20.

This will be the second staging of The National Running Show and the organisers are building on the success of the inaugural event in January 2018 to deliver an even bigger and better offering in 2019. They are certainly well on their way to fulfilling their promise of a greater range of sports brands, whilst also securing a first-class line-up of retailers, nutrition experts, race organisers, communities and expert speakers.

Intersport is a retailer of performance sports equipment and apparel with more than 270 associated retailers in the UK, and are a trusted source of expert advice to sports consumers across the nation. Intersport’s mission ‘Sport to the People’ recognises its customers’ passion for sport and the essential role that the community plays within sport and physical activity, and is a perfect fit for The National Running Show.

Alongside Intersport, the presence of ASICS and New Balance will be a huge draw for runners of all levels, offering an unrivalled choice of products and a wealth of expertise at the show. Visitors will be able to enjoy the latest products from those top brands after a year which will have seen ASICS celebrating the 25th anniversary of its legendary Gel-Kayano shoe and New Balance as the official footwear and apparel provider for the 2018 Virgin Money London Marathon.

Mike Seaman, MD of The National Running Show said: “This announcement is fantastic news for our visitors! It ensures that we have a comprehensive representation of the very best running brands and also the very latest product launches at the show.

“Working with marquee brands such as Intersport, New Balance and ASICS is a key part of our development strategy and we are really excited about what they have planned for the show. With this partnership, the show is now twice the size of last year and offers a fantastic day out for runners of all abilities.”

The 2019 National Running Show will benefit from a much larger floor space than its debut event and a greater offering of interactive elements such as gait analysis, trainer fitting, nutrition and injury advice, product launches, on-site competitions and more.

British long-distance runner Paula Radcliffe MBE will be speaking on January 20 and opening day two of the show, and she will be joined by a stellar line-up of speakers guaranteed to thrill and inspire, including Jo Pavey MBE, Roger Black MBE and Iwan Thomas MBE.

Susan Herbert, Head of Marketing at Intersport UK & Ireland said: “Intersport has the worldwide leading position in the performance sporting goods retail market, with a retail turnover of over EUR 10.2 billion and more than 5,500 associated retailers in 46 countries. We have got some exciting plans for the show and are looking forward to working closely with the brands to deliver a fantastic experience for runners of all ages and abilities at The National Running Show, and to promoting our #everydayathletes campaign.”

Rebecca Richardson, Founder of Breathe Unity, added: “We are thrilled to announce that Intersport, ASICS and New Balance will be joining us at The National Running Show 2019. It is a huge privilege to be bringing these big brands together under one roof for the benefit of the running community. We have all been working hard together to make this possible and we cannot wait to see all in action at NRS 2019.”
Anyone wishing to become an exhibitor or partner of The National Running Show 2019 should contact Mike Seaman directly by email, at or Rebecca Richardson at

The National Running Show takes place at Birmingham’s NEC on Saturday 19th and Sunday 20th January, 2019. Tickets are on sale on the website and cost £10 per person for the weekend.
Go to for further details, like the Facebook page and follow @nationalrunshow #runshow19 on Twitter and Instagram.

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