Partner NewsYouth Adventure Trust

Which brand will come out on top?

Challenge, chat, competition and content – are you ready to get outside and put your brand to the test at the industry event of the year?

20 intrepid teams from 40 different well-known retailers, brands companies and organisations will be taking to the hills as they join this year’s HIKE BIKE PADDLE challenge in the Lake District. Great networking, awesome content, epic personal challenge, unique team building, spectacular views, friendly competition, all for a charity that helps vulnerable youngsters with very limited opportunities get outdoors.
HIKE BIKE PADDLE is sponsored by Bullitt Group, pioneers of rugged mobile phones designed for extreme conditions and the hard knocks of everyday life. Teams of up to six people will start as they mean to go on by conquering Helvellyn at first light, one of England’s highest mountains. Hiking boots will be swapped for helmets and wheels as they complete an off and on road bike loop before getting wet in the final leg for a giant stand up paddle board race sponsored by Red Paddle Co. Teams have the choice of completing the whole challenge together or doing it as a relay.

The whole sector is really embracing the chance to get back outside with their colleagues in a Covid-safe way. Participants come from companies including Bullitt, Red Paddle Co., Ellis Brigham, Rohan, Rab, Lowe Alpine, Specialized, Les Mills, O’Neill, Spinlock, Yeti, SRAM, Ineos, Brewdog, Sprayway, Trekmates, Calavera, Brandwave and more.

Andrew Denton, Chief Executive of the Outdoor Industries Association says: “As we all start to move out of LockDown and re-engage with the great outdoors, and each other, Hike Bike Paddle is a perfect opportunity for people working in the outdoor sector to get away from their Home Working and spend some time in the mountains to create an outdoor legacy for those who otherwise wouldn’t have the opportunity to benefit from the outdoors.”

Dan Macaulay, MD and Founder of Brandwave Marketing describes it as “one of the best events I’ve ever taken part in. Great networking, team bonding, content AND all for a great cause!”
Mark Davey, CEO of the Youth Adventure Trust says: “After a year of people being more isolated from their colleagues than ever before, this is an opportunity for companies in the outdoors and sports sectors to actually get their employees outside and bring teams together again in a Covid-safe way. It’s also a chance to remind people of the importance of getting outdoors for better mental health and wellbeing, network with others in the sector and position your brand as one which genuinely believes in the ‘power of the outdoors’.

Teams will be fundraising for children’s charity Youth Adventure Trust, which uses outdoor adventure to help vulnerable young people build resilience, develop confidence and learn the skills they need to face the challenges in their lives. Thanks to event sponsorship by Bullitt Group, all of the funds the teams raise will be channelled towards enabling more young people to benefit from the charity’s three-year outdoor programme.

To find out more and to sign up for the ultimate team building event of 2021, visit or contact Louise Balaam on

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